As part of the introduction of ‘Reds’ wet wipes to suit the male market, the company has chosen to introduce new branding to their existing and new vending machines. Over the next few weeks the following branding shall be introduced to suit both the male and female washrooms:-
Moto the UK’s largest motorway service station group have signed contracts with Pinks wet wipes to roll out their vending machines to all of their UK sites. The introduction of 269 machines throughout the estate will give ‘Pinks’ extensive national coverage, from Exeter all the way to the lake district. Moto showed a true belief in the Pinks wet wipe product by ignoring a trial period and going straight with this national roll out. Expect to see the completion of this roll out within the next 6 weeks. www.moto-way.com
The new year see’s yet more outlets expanding their retail sales through the introduction of Pinks wetwipe vending machines. The latest outlet to introduce ‘Pinks’ is Leeds Bradford Internation airport. Pinks vending machines have been located in all their air side wash rooms. With the handy portable nature of the Pinks capsules they are ideally suited to the air traveller be it business or holiday and it is with this in mind that all parties expected that sales shall fly high. www.lbia.co.uk
Following the very sucessful introduction of Pinks wet wipe capsules into the market over the past 6 months the company has introduced a further line to expand its client base. Market research and sales showed a large gap between the amount of men and women buying ‘Pinks’, in an effort to close this gap the company has choosen to ‘lift’ sales to the male market by branding them ‘Reds’. The initial trial of simply rebranding the existing vending machines whilst retaining the same colour of capsule has seen some encouraging results and with the introduction of Red capsules in late February the company expects to see even more sales rolling through the door
