‘I’ mints have quickly established themselves as the leading growth product within the UK’s retail mint market. Recently the purchasing director of ‘Hancocks’ (UK’s largest sweet wholesalers) highlighted little ‘I’ mints as the leading example of creativity in the mint market, stating that packaging innovation will give this whole market a healthy lift.
The UK mint market is worth £90 million a year. Minted hope to become a leading brand within the ‘I’ mint market. Being the first ‘I’ mints to be vended through mass market, capsule vending machines, Minted bring a unique and innovative approach to this sector.
Each capsule contains 20No ‘I’ mints (2 per vend). The capsule is easily opened and can be quickly re-sealed for that continuous supply of a fresh, cool flavour. With the mints being sugar free and produced with Xylitol then Minted are good on your teeth and good on the pocket.
